Healthcare technology · Dubai, UAE

Redefining limits
to realize outcomes.

Neolimits is dedicated to delivering tangible outcomes in the healthcare market — outcome-based digital health solutions and services, guided solely by client needs and strategic priorities.

Talk to us Our approach
Combined experience
120+ years in digital health
Regions delivered
MENA Levant · Africa · Europe
Approach
Outcome-based product-agnostic, client-led

01 — About Neolimits

An IP studio for breakthrough healthcare technology.

Neolimits holds, builds and grows ventures that change what healthcare can deliver. We are warm, plainspoken and conviction-led — we invest in what the venture is actually building, who it’s for, and what changes when it works.

Founded by senior operators with decades inside the world’s largest health systems, Neolimits leverages the combined expertise of its team in healthcare IT, consultancy, product engineering, project management, and operations — translating policy and strategy into platforms that move outcomes.

  • HQMeydan, Dubai · UAE
  • SectorDigital health · HealthTech
  • Parent ofClinicle

02 — How we work

Three commitments. No exceptions.

01

Outcome-based

We differentiate ourselves through an outcome-based value proposition — focused exclusively on generating measurable value for the clients we serve.

02

Product-agnostic

Uniquely positioned to support digital health priorities, we remain product-agnostic and service-oriented — guided solely by client needs and strategic priorities.

03

Operator-led

We leverage the combined expertise of our founders in healthcare IT, consultancy, product engineering, project management and operations — delivered by the people doing the work.

Our mission

Deliver outcome-based digital health solutions and services.

03 — Our product

Clinicle.

Clinicle is the flagship venture inside the Neolimits studio — a clinical platform building the next generation of healthcare delivery.

Visit clinicle.com
clinicle.com

A held venture inside Neolimits.

Built on the combined experience of our team across national-scale eHealth programs, hospital systems and interoperability frameworks — Clinicle is engineered to move clinical and operational outcomes at scale.

  • Clinical workflows
  • Interoperability
  • Patient engagement
  • Data platforms
clinicle.com →

04 — Executive team

The operators behind Neolimits.

Senior healthcare technology leaders with decades inside the consulting, engineering and operations of national-scale health systems.

Portrait of Majed Nasser

President & CEO

Majed Nasser

Senior Executive · Principal · Healthcare Technology Expert

Currently a Partner at EY leading Healthcare Technology in the MENA region, and formerly General Manager of Saudi American General Electric (SAMGE), where he led GE’s Digital Transformation partnership with the Saudi Ministry of Health. Over 25 years driving large-scale digital transformation across the healthcare sector.

  • IT & Infrastructure
  • eHealth Interoperability (HL7, FHIR, DICOM, SNOMED, ICD-10)
  • Hospital workflows & patient journey design
  • System & medical device integration
  • Strategy & commercial
Portrait of Ammar Al-Badarneh

Chief Innovation Officer

Ammar Al-Badarneh

Seasoned Technology Leader · National Healthcare Architect · Digital Health Innovator

A seasoned technology executive with a track record of leading complex, national-scale healthcare IT programs from strategy through delivery. He builds and governs enterprise-grade health platforms — unifying care delivery across thousands of facilities and millions of patients.

  • National eHealth program design
  • Clinical systems architecture
  • Health data standards & interoperability
  • Enterprise health infrastructure
  • IT governance & policy
Portrait of Nafiz Qasim

Chief Operating Officer

Nafiz Qasim

CTO · Enterprise Architect · Solution Delivery Leader

Two decades of leadership in enterprise architecture, strategic technology direction and large-scale solution delivery. Nafiz has led multi-million-dollar enterprise implementations across MENA and Europe, translating complex requirements into scalable, future-ready architectures.

  • Enterprise integration & CRM
  • Vertical SaaS solutions
  • End-to-end digital health solutions
  • Hospital & national-level platforms
  • High-performing delivery teams
Portrait of Ibrahim Sabouba

Chief Commercial Officer

Ibrahim Sabouba

Senior Executive · Digital Transformation Expert

Director, EY Technology Consulting, MENA region. 25 years across Digital Health, Technology Transformation, Program Management and Business Development — with a track record of securing multi-million contracts and delivering enterprise programs across the Middle East, Levant, Africa and Europe.

  • Strategy & performance management
  • EMR & Revenue Cycle Management
  • ERP & CRM enterprise solutions
  • Enterprise architecture & data
  • Business development

05 — What we do

Services across the digital health stack.

01

Digital transformation strategy

From vision to execution across national and enterprise health environments.

02

Clinical systems architecture

Workflows, data standards and interoperability frameworks for unified care delivery.

03

Enterprise integration

Connecting clinical, administrative and diagnostic systems into scalable platforms.

04

EMR & revenue cycle

Implementation and optimization of Electronic Medical Records and RCM.

05

Health IT governance

Policy, regulatory alignment and stakeholder engagement at the national level.

06

Patient engagement platforms

Designing products that improve access, efficiency and quality of care at scale.

06 — Contact

Let’s talk outcomes.

Whether you’re scoping a national program or scaling a clinical product, we’d like to hear what you’re trying to move.

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